Latin Eats (“Latin Eats”, the “Company,” “we,” “us,” and “our”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This policy describes:

• the types of information that we may collect from you when you access or use our websites, applications, and other online services (collectively, our “Services”); and

• our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies only to information we collect through our Services, in email, text, and other electronic communications sent through or in connection with our Services.

This policy DOES NOT apply to information you provide to, or that is collected by, any third-party, such as restaurants where you make reservations or social networks you use in connection with our Services. We encourage you to consult directly with such third-parties about their privacy practices.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Services. By accessing or using our Services, you agree to this Privacy Policy. This policy may change from time to time; your continued use of our Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

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I. The Information We Collect and How We Use It

We collect several types of information from and about users of our Services, including information:

• by which you may be personally identified; and/or

• about your internet connection, the equipment you use to access our Services, and your usage details.

We collect this information:

• directly from you when you provide it to us; and/or

• automatically as you navigate through our Services (information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies).

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Information You Provide to Us

The information we collect on or through our Services may include:

Your account information: Your full name, email address, postal code, password, and other information you may provide with your account, such as gender, mobile phone number, and website. Your profile picture may also be publicly displayed as part of your account profile. You may optionally provide us with this information through third-party sign-in services such as Facebook and Google. In such cases, we fetch and store whatever information is made available to us by you through these services.

Your preferences: Preferences and settings such as time zone and language.

Your content: Information you provide through our Services, including your reviews, photographs, comments, lists, followers, the users you follow, restaurant reservation details, food ordering details and history, favorite restaurants, special restaurant requests, contact information of people you add or notify through our Services, and other information in your account profile.

Your searches and other activities: The search terms you have looked up and the results you selected.

Your browsing information: How long you used our Services and which features you used; the ads you clicked on.

Your communications: Communications between you and other users or merchants through our Services; your participation in surveys, polls, sweepstakes, contests, or promotions; your requests for certain features (e.g., newsletters, updates); your communication with us regarding employment opportunities.

Your transactional information: If you make reservations or purchases through our Services, we may collect and store information to process your requests and automatically complete forms for future transactions, including your phone number, address, email, billing information, and payment card information. This information may be shared with third parties that assist in processing and fulfilling your requests, including PCI-compliant payment gateway processors. When you submit credit or payment card information, we encrypt it using industry-standard technologies. If you write reviews about businesses where you conduct transactions through our Services, we may publicly display that you transacted with those businesses.

Your public posts: You may provide information (such as ratings, reviews, tips, photos, comments, likes, bookmarks, friends, lists) to be published or displayed on publicly accessible areas of our Services or transmitted to other users or third-parties (collectively, “User Contributions”). Your User Contributions are posted at your own risk. We cannot control the actions of other users who may view your User Contributions, so we cannot guarantee they will not be viewed by unauthorized persons.

We use the information you provide to:

• Enhance the functionality and improve the quality of our Services, and to personalize your experience while using them.

• Display relevant advertising, provide support, communicate with you, and comply with our legal obligations.

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Information About Your Friends

You may request your friends to join the Services by providing their contact information. We will only use your friend’s contact information to process your request.

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Information About Your Messages

If you exchange messages with others through the Services, we may store them to process and deliver them, allow you to manage them, and investigate potential violations of our Terms of Service or wrongdoing in connection with the Services. If you send information from the Services to your mobile device via SMS, we may log your phone number, phone carrier, and the date/time the message was processed. Carriers may charge recipients for texts received.

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Information We Collect Through Automatic Data Collection Technologies

We may automatically collect certain information about the devices you use to access the Services, and your use of the Services, even if you don’t register or log in.

Usage information: Details of your use of our Services, including traffic data, location data, logs, and other communication data.

Computer and device information: Details about your computer, internet connection, and mobile device, including IP address, operating systems, platforms, browser type, device type, unique device identifiers, mobile network information, and phone number.

Stored information and files: Our applications may access metadata and information associated with files stored on your mobile device, such as photos, audio, video, contacts, and address book details.

Location information: Our applications collect real-time location information of your device, as permitted by you.

Last URL visited: The URL of the last web page you visited before visiting our websites.

Mobile device IDs: Unique device identifiers like IDFA or Android Advertising ID. These can be used instead of cookies to recognize you, store preferences, and track app usage. Unlike cookies, device IDs cannot be deleted. Advertising companies may use them for ad tracking; analytics companies may use them for usage analysis.

Your activity on the Services: Search queries, comments, domains, search results, clicks, pages viewed, time spent on pages, error logs, and other usage information.

Mobile status: Online/offline status of the app.

Applications: If you use the Latin Eats app, we may collect information about the presence, absence, and details of other apps on your phone (e.g., shopping, food, travel apps) to better understand your preferences and personalize your experience.

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Precise Location Information and How to Opt Out

When you use location-enabled services (e.g., accessing Services on a mobile device), we may collect and process your device’s GPS location (latitude, longitude, altitude, timestamp) to customize Services with location-based information and features (like restaurants near you or promotions). We may associate location data with your device ID and other information we hold. This data is kept only as long as needed to provide services. You can withdraw your consent at any time by disabling GPS/location functions on your device (check your device manufacturer’s instructions).

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Cookies and Other Electronic Tools

We, and third-party partners, may use cookies, pixel tags, web beacons, mobile device IDs, and similar technologies to collect and store information about your use of the Services and third-party websites. Cookies are small text files stored on your computer that let us recognize you, store preferences, enhance your experience, perform analytics, and assist with security. Pixel tags (web beacons) are tiny graphics used to track activity on a webpage or email.

Most browsers accept cookies by default. You can usually disable cookies in your browser settings, but it may impact functionality. Flash cookies work differently than browser cookies and can’t be controlled through browser settings.

For details, visit our Privacy Policy.

Third-party services accessible via the Services (e.g., social media) may also use cookies; their privacy policies apply to their practices.

Information from Third Parties

We may collect, process, and store your user ID associated with social media accounts (e.g., Facebook, Google) that you use to sign into or connect with the Services. By signing in with your social media account or connecting it to our Services, you consent to our collection and use of information made available through those social media interfaces. This may include information you’ve made public, information shared by the social media service with us, or information disclosed during the sign-in process. Please review your social media provider’s privacy policy for details.

We may also obtain information about you from partners, marketers, third-party websites, and researchers, and combine it with the information we collect from or about you.

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Anonymous or De-Identified Data

We may anonymize and/or de-identify information collected from you through the Services or other means (including third-party analytics). Our use and disclosure of aggregated and/or de-identified information is not restricted by this Privacy Policy and may be shared without limitation.

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II. How We Use the Information We Collect

We use the information we collect from and about you to:

• Process and respond to your inquiries.

• Understand user behavior, improve our Services’ content and features (e.g., personalize content), process transactions, and provide special offers.

• Administer our Services and diagnose technical issues.

• Send you communications you’ve requested or that may interest you.

• Send you questions from other users if you’re registered with Latin Eats.

• Show you relevant ads.

• Generate and review reports and conduct research on user base and usage patterns.

• Administer contests, sweepstakes, or promotions.

• Provide customer support.

• Provide account-related notices.

• Fulfill contractual obligations, including billing and collection.

• Notify you about changes to our Services.

• Enable your participation in interactive features.

• Any other purpose described when you provide information.

• For any purpose with your consent.

We may use your information to contact you about our or third-party goods and services that may interest you. If you prefer not to receive marketing, please update your preferences in your account profile.

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Tailored Advertising

We may use your information to display ads relevant to your interests. Advertisers may infer you meet certain criteria if you interact with ads. For more on ad opt-outs, visit industry resources like the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA).

III. How We Share the Information We Collect

We may disclose personal information that we collect or you provide, as described in this Privacy Policy, in the following ways:

General Information Disclosures

• To our subsidiaries and affiliates, which are entities under common ownership or control of Hispanic Canadian Heritage Council.

• To contractors, service providers, and other third parties we use to support our business (e.g., restaurant reservations, food delivery) who are contractually obligated to keep your personal information confidential and use it only for specified purposes.

• To a buyer or successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale of some or all of Latin Eats’ assets, including as part of bankruptcy or similar proceedings.

• To third parties marketing their products or services if you have consented to receive such updates (we require these parties to keep your information confidential).

• To fulfill the purpose for which you provide it.

• For any other purpose disclosed when you provide information.

• With your consent.

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Service Providers

We may share your information with vendors who help us send emails, push notifications, provide voice recognition services, analyze use of our Services, process payments, conduct surveys, or organize sweepstakes. These vendors access your information solely to provide their services.

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Legal Purposes

We may share your information if we believe in good faith that disclosure is reasonably necessary to comply with law, investigate illegal activity, protect the rights, property, or safety of Latin Eats, our users, or the public; enforce our Terms of Use; or respond to legal processes, subpoenas, or government requests.

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Social Networks

If you interact with social media features on our Services (e.g., Facebook Like button) or sign in using social media credentials, those networks may collect information about your use of our Services and may post information about your activities. These interactions are governed by the social networks’ privacy policies.

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Enforcement of Terms

We may disclose your information to enforce or apply our Terms of Use (https://www.latineats.ca/privacy-policy) and other agreements, including billing and collection.

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Restaurant Transactions

When you make reservations or online food orders through our Services, your information will be shared with the chosen restaurant as if you provided it directly. Restaurants may use this information for their own purposes, and Latin Eats is not responsible for their privacy practices.

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Payment Card Information

When you submit payment information through our Services, you consent to sharing it with restaurants, payment processors, and fraud detection services. Payment information is encrypted using industry standards. For details on payment security, see the “Security” section.

IV. Analytics and Tailored Advertising

To better understand how you use our Services, we may use third-party web analytics providers such as Google Analytics. These providers use technologies described in the “Information We Collect Through Automatic Data Collection Technologies” section. Information collected will be disclosed to or collected directly by these providers to help evaluate usage of our Services.

To prevent Google Analytics from collecting your information, you can install the Google Analytics Opt-Out Browser Add-on.

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Tailored Advertising

Third parties whose products or services are advertised via the Services may use cookies or similar technologies to collect information about your use of the Services. This allows them to:

• Inform, optimize, and serve ads based on your past visits to our Services or other sites.

• Report how ad impressions and interactions relate to visits to our Services.

We may allow third parties (e.g., ad networks and servers like Google Analytics, OpenX, DoubleClick) to serve tailored ads on our Services and to place cookies or similar tools on your devices. We do not control these third-party practices, and this Privacy Policy does not apply to their cookies or tracking. Please refer to their policies for more information.

To learn more about controlling tailored ads or opting out of certain tracking, visit:

• Network Advertising Initiative’s Consumer Opt-Out: https://www.networkadvertising.org/choices/

• Digital Advertising Alliance’s Consumer Opt-Out: https://optout.aboutads.info/

To opt out of Google Analytics for Display Advertising or customize Google Display Network ads, visit Google Ads Settings.

Even if you opt out, you may still see ads—they just may not be tailored to your interests.

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Do Not Track

Currently, Latin Eats does not recognize or respond to browser-initiated Do Not Track signals, as the industry is still developing standards.

V. Choices About How We Use and Disclose Your Information

We strive to give you choices regarding the personal information you provide to us. You can set your browser or mobile device to refuse all or some browser cookies, or alert you when cookies are being sent. For Flash cookies, adjust settings at Adobe’s website. Note that disabling cookies may impact some features of the Services.

We do not share your personal information with any advertising agency for their own direct marketing.

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VI. Communications Choices

When you sign up for an account, you are opting in to receive emails from other Latin Eats users, businesses, and Latin Eats itself. You can manage your email preferences by logging into your account profile or by following the unsubscribe instructions in commercial emails. However, you cannot opt out of administrative, service, or legal notices.

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VII. Reviewing, Changing, or Deleting Information

To review, change, or delete personal information we have collected from you—or to permanently delete your account—please contact us using the information below.

If you delete your User Contributions from our Services, copies may remain in cached or archived pages or may have been copied by other users. Proper use of information on our Services, including User Contributions, is governed by our Terms of Use.

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VIII. Accessing & Correcting Your Personal Information

We take reasonable steps to accurately record the personal information you provide and updates you make.

You can request that we review, update, correct, or delete your personal information if it is inaccurate, incomplete, or irrelevant for legitimate purposes, or if it is being processed unlawfully. Requests may be limited under applicable law, for example, if they are excessive or infringe on others’ rights.

Your rights to review or delete information are subject to our records retention policies and applicable law, including statutory retention requirements.

IX. Security: How We Protect Your Information

We have implemented appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access to your information and to maintain data security. These measures consider the sensitivity of the data we collect, process, and store, and the current state of technology. We follow generally accepted industry standards to protect personal information during transmission and storage, including using third-party services validated as PCI compliant.

However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is 100% secure. We strive to use commercially acceptable means to protect your personal information, but we cannot guarantee absolute security or prevent all misuse.

We assume no liability for disclosure of your information due to transmission errors, unauthorized third-party access, or causes beyond our control. You are responsible for maintaining the security of your account credentials. If we receive instructions using your username and password, we will consider those instructions authorized by you.

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X. Children Under 13

Our Services are not intended for children under 13 years old. We do not knowingly collect personal information from children under 13 or target our Services to them. If we learn we have collected personal information from a child under 13, we will delete it as soon as possible. If you believe we might have information from or about a child under 13, please contact us at info@latineats.ca.

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XI. Third-Party Links and Services

Our Services may contain links to third-party websites. Your use of these features may result in the collection or sharing of information about you. We are not responsible for the privacy practices or content of third-party websites. Our Privacy Policy does not apply to information you provide to or that is collected by those third parties. We encourage you to review their privacy policies.

XII. Compliance with Data Protection Regulations

The information we obtain from or about you may be processed and stored in Canada or on our servers in other countries, which may have different data protection rules from your country of residence. By using the Services, you consent to the collection, transfer, storage, and processing of your information as described in this Privacy Policy, including the transfer of your information outside your country.

We comply with generally accepted industry standards for data collection, use, and retention. If you have any questions about your personal data, please contact us at info@latineats.ca.

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XIII. Data Retention and Account Termination

You can close your account by visiting your profile settings page on our website. We will remove your public posts from view and/or dissociate them from your account profile, but we may retain information as authorized by this Privacy Policy or as required by law. Afterward, we will either delete or de-identify your personal information. For example, we may retain information to prevent or investigate wrongdoing or to comply with legal obligations.

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XIV. Job Applicants

If you submit information through our Services when applying for a position with our company, it will be used to evaluate your application. We may retain your information for future opportunities and may share it with companies or third-party service providers who assist with hiring processes.

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XV. Changes to This Privacy Policy

We reserve the right to amend this Privacy Policy periodically to reflect changes in law, data practices, features of our Services, or technology. Please check this page for updates. Use of information is subject to the Privacy Policy in effect when it is used. Material changes will be posted here. Your continued use of our Services after updates indicates your acceptance of changes.

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XVI. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Attention: Privacy Officer
Hispanic Canadian Heritage Council
720 Bathurst St
Toronto, Ontario, Canada
M5S 2R4
Email: info@latineats.ca

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